Mida is a design researcher with a background in editorial design and visual arts. She previously worked with a speculative design studio in Sweden and an art organization in Canada, combining immersive experiences, world-building, and prototyping. Her practice is focused on designing processes and methodologies in the field of future thinking using playful and artistic approaches. She’s currently working at the intersection of transition design and design futures to shape experiences that trigger deep social changes.
At IDEActivity she collaborates on MUSAE project (Horizon Europe), contributing to the design of a Design Future Art-Driven (DFA) method, a process that blends future thinking and art thinking to foster collaborative approaches between artists and companies.
